Projects filed under: Web
Wasatch Microfluidics: New everything!

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THE OBJECTIVE: Start-up is at the next stage of commercialization where a strong brand identify is needed to help establish the legitimacy of the company and technology in a field of entrenched competitors. THE CHALLENGE: Resources are at a minimum […]

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Thermo: Planet Orbitrap

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THE OBJECTIVE: As a starting point, Thermo is seeking a means to showcase the Orbitrap-related science being produced on a daily basis by internal R&D and customers in an effort to reinforce scientific leadership and demonstrate how the instrument was […]

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Molecular Sensing Inc: A Big Splash

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THE OBJECTIVE: MOD.LS took on the challenge to launch a start-up in a hurry including logo, identity, website, collateral, corporate slide deck, on-demand webinar, and tradeshow presence —  all in less than three months. THE CHALLENGE: With virtually no budget, time, source […]

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QuantaLife: Virtual Meeting

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THE OBJECTIVE: QuantaLife is a new company that is opening the digital PCR market and wants to spread the word fast about its groundbreaking product line. THE CHALLENGE: Leadership wants to begin the conversion with a roadshow, and MOD.LS recommends […]

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Varian/Agilent: Microsite & Grant

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THE OBJECTIVE: The goals of this targeted marketing campaign are twofold: generate awareness of Varian’s FT-IR product offerings in three distinct application areas and uncover sales opportunities. THE CHALLENGE: Compounding the significant challenge of limited brand awareness is the winding […]

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Commonwealth: brand ID

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THE OBJECTIVE: Develop corporate brand identity, website, tradeshow presence, and new collateral system for a collection of previously independent companies brought together through a series of mergers and joint ventures. THE CHALLENGE: Create a cohesive and compelling corporate umbrella identity […]

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Eksigent: Virtual Seminar

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THE OBJECTIVE:  The product launch is delayed so it’s time for a soft launch to coincide with a tradeshow that can’t be missed. THE CHALLENGE: At launch time, internally-generated data is scarce and the field is hungry! THE RESULT: Key […]

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Eksigent: The HPLC challenge

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THE OBJECTIVE: Attract the market’s attention for specialty LCs with propriety core technology that provide nano-scale to high throughput performance advantages. THE CHALLENGE: A small, private company is facing the competition of large, deep-pocketed manufacturers with combined LC/MS solutions.  While […]

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Agilent: Entering life sciences

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THE OBJECTIVE: Lead Agilent’s marketing communications efforts to penetrate the life sciences marketplace with applications-based solutions stories. THE CHALLENGE: Well-entrenched in chemical analysis market but virtually unheard of in life sciences, Agilent’s new biz unit operates in a start-up mode […]

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Agilent: Open Genomics

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THE OBJECTIVE: Enter a well-established, crowded and highly competitive DNA microarray market with a new “open source” solution. THE CHALLENGE: New product line is innovative but not well-resourced internally in terms of marketing staff or R&D producing technology validation data.  […]

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