Projects filed under: Contests
Varian/Agilent: Microsite & Grant

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THE OBJECTIVE: The goals of this targeted marketing campaign are twofold: generate awareness of Varian’s FT-IR product offerings in three distinct application areas and uncover sales opportunities. THE CHALLENGE: Compounding the significant challenge of limited brand awareness is the winding […]

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Eksigent: Win a nanoLC

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THE OBJECTIVE: After significant delays, the product launch date has finally arrived and the company needs to gain traction fast to make up for lost time and feed the sales pipeline. THE CHALLENGE: The year’s major tradeshows have passed, much […]

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Eksigent: The HPLC challenge

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THE OBJECTIVE: Attract the market’s attention for specialty LCs with propriety core technology that provide nano-scale to high throughput performance advantages. THE CHALLENGE: A small, private company is facing the competition of large, deep-pocketed manufacturers with combined LC/MS solutions.  While […]

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Agilent: Entering life sciences

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THE OBJECTIVE: Lead Agilent’s marketing communications efforts to penetrate the life sciences marketplace with applications-based solutions stories. THE CHALLENGE: Well-entrenched in chemical analysis market but virtually unheard of in life sciences, Agilent’s new biz unit operates in a start-up mode […]

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