Projects filed under: Campaigns
BD Biosciences: Entering a new market

,

THE OBJECTIVE: BD Bioscience is about to enter the highly competitive single cell genomics space with a flow-based technology that is new to this market. THE CHALLENGE: When in-house marcom resources are focused on established product lines, how can a […]

View More
Singulex: Capturing the essence

, ,

THE OBJECTIVE: Singulex has been grappling with how best to represent a complex technology. THE CHALLENGE: After a disappointing start with another agency, MOD.LS is hired to revive a concept and see it through to completion. THE RESULT:  MOD.LS quickly […]

View More
Thermo: Planet Orbitrap

,

THE OBJECTIVE: As a starting point, Thermo is seeking a means to showcase the Orbitrap-related science being produced on a daily basis by internal R&D and customers in an effort to reinforce scientific leadership and demonstrate how the instrument was […]

View More
Thermo: Quick Reference Cards

THE OBJECTIVE: Thermo is entering an emerging application area, glycan analysis, with its Orbitrap line of instrumentation and needs to help fill the funnel with sales leads. THE CHALLENGE: With very little budget to spend on a single application area, […]

View More
Molecular Sensing Inc: A Big Splash

, , , , ,

THE OBJECTIVE: MOD.LS took on the challenge to launch a start-up in a hurry including logo, identity, website, collateral, corporate slide deck, on-demand webinar, and tradeshow presence —  all in less than three months. THE CHALLENGE: With virtually no budget, time, source […]

View More
DDN: Infographics galore

THE OBJECTIVE: DDN, a leading news outlet in the pharma/biotech space, is challenged to better position it’s readership against the competition to increase advertising revenue. THE CHALLENGE: Media outlets do not describe or quantify their consumers in a consistent manner, […]

View More
Varian/Agilent: Microsite & Grant

, ,

THE OBJECTIVE: The goals of this targeted marketing campaign are twofold: generate awareness of Varian’s FT-IR product offerings in three distinct application areas and uncover sales opportunities. THE CHALLENGE: Compounding the significant challenge of limited brand awareness is the winding […]

View More
Asuragen: Ownable ID

,

THE OBJECTIVE: Develop unique marketing materials that effectively showcase a key division’s core asset as a service company—its people. THE CHALLENGE: Need material fast but limited resources are available to support this effort, both in terms of marketing staff and […]

View More
Eksigent: Win a nanoLC

,

THE OBJECTIVE: After significant delays, the product launch date has finally arrived and the company needs to gain traction fast to make up for lost time and feed the sales pipeline. THE CHALLENGE: The year’s major tradeshows have passed, much […]

View More
Ekisgent: Going Green

,

THE OBJECTIVE:  Eksigent Technologies is ready to launch the second generation of their low-flow HPLC family amidst a crowed field of competitors. THE CHALLENGE: With performance factors reaching equilibrium amongst suppliers, new product differentiators were required! THE RESULT: Eksigent’s nanoLC […]

View More