Projects filed under: Branding
BD Biosciences: Entering a new market

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THE OBJECTIVE: BD Bioscience is about to enter the highly competitive single cell genomics space with a flow-based technology that is new to this market. THE CHALLENGE: When in-house marcom resources are focused on established product lines, how can a […]

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Singulex: Capturing the essence

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THE OBJECTIVE: Singulex has been grappling with how best to represent a complex technology. THE CHALLENGE: After a disappointing start with another agency, MOD.LS is hired to revive a concept and see it through to completion. THE RESULT:  MOD.LS quickly […]

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Parabase Genomics: Brand refresh & new assets

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THE OBJECTIVE: Genomics services company needs to stand out in a crowded and noisy marketplace. THE CHALLENGE: With a single marketing person on staff, this small company needed help making a big difference in their market presence fast. THE RESULT:  […]

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WCM: Enhanced tradeshow presence

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THE OBJECTIVE: WCM needed a more modern look & feel for a very important tradeshow. THE CHALLENGE: How to represent custom engineering solutions on a backwall graphic without showing a bunch of components? THE RESULT:  MOD.LS developed a new concept […]

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Wasatch Microfluidics: New everything!

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THE OBJECTIVE: Start-up is at the next stage of commercialization where a strong brand identify is needed to help establish the legitimacy of the company and technology in a field of entrenched competitors. THE CHALLENGE: Resources are at a minimum […]

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Molecular Sensing Inc: A Big Splash

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THE OBJECTIVE: MOD.LS took on the challenge to launch a start-up in a hurry including logo, identity, website, collateral, corporate slide deck, on-demand webinar, and tradeshow presence —  all in less than three months. THE CHALLENGE: With virtually no budget, time, source […]

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BioInquire: New ID in 45 Days

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THE OBJECTIVE: Develop an entirely new look and brand new materials for fast approaching tradeshow. THE CHALLENGE: Less than two months to develop and produce all the materials. THE RESULT: MOD.LS develops a complete new look in time for an […]

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Commonwealth: brand ID

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THE OBJECTIVE: Develop corporate brand identity, website, tradeshow presence, and new collateral system for a collection of previously independent companies brought together through a series of mergers and joint ventures. THE CHALLENGE: Create a cohesive and compelling corporate umbrella identity […]

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Agilent: Entering life sciences

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THE OBJECTIVE: Lead Agilent’s marketing communications efforts to penetrate the life sciences marketplace with applications-based solutions stories. THE CHALLENGE: Well-entrenched in chemical analysis market but virtually unheard of in life sciences, Agilent’s new biz unit operates in a start-up mode […]

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Agilent: Open Genomics

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THE OBJECTIVE: Enter a well-established, crowded and highly competitive DNA microarray market with a new “open source” solution. THE CHALLENGE: New product line is innovative but not well-resourced internally in terms of marketing staff or R&D producing technology validation data.  […]

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