THE OBJECTIVE: Start-up is at the next stage of commercialization where a strong brand identify is needed to help establish the legitimacy of the company and technology in a field of entrenched competitors.
THE CHALLENGE: Resources are at a minimum and time is against us as we hustle to define a new identity and presence in record time.
THE RESULT: MOD.LS collaborated with a very enthusiastic marketing team to develop standout creative derived from the output generated by the system’s software. This new iconic image is completely “ownable’ by the new company, enabling them to avoid the common pitfall of stock images that are undistinguishable in the crowded marketplace. The new color palette is rich and modern, and this is coupled with an updated approach to typography and layout design. The end result is a compelling new website, collateral, online marketing materials, and tradeshow graphics.