Ekisgent: Going Green

Ekisgent: Going Green

February 7, 2014

THE OBJECTIVE:  Eksigent Technologies is ready to launch the second generation of their low-flow HPLC family amidst a crowed field of competitors.

THE CHALLENGE: With performance factors reaching equilibrium amongst suppliers, new product differentiators were required!

THE RESULT: Eksigent’s nanoLC technology was still unmatched in terms of efficiency. With green technology just starting to gain traction in the scientific community, Eksigent seized the moment and began promotingthe system’s solvent-savings and reduced cost-of-ownership through the new campaign: “Smaller + Faster + Greener = Eksigent”

Customer
Eksigent Technologies, Inc.
Skills
Strategy, creative, planning, project management, copywriting, print ad design, direct mail, HTML email, banner ad design, direct mail, booth graphics, media planning
Category