Ekisgent: Going Green

Ekisgent: Going Green

February 7, 2014

THE OBJECTIVE:  Eksigent Technologies is ready to launch the second generation of their low-flow HPLC family amidst a crowed field of competitors.

THE CHALLENGE: With performance factors reaching equilibrium amongst suppliers, new product differentiators were required!

THE RESULT: Eksigent’s nanoLC technology was still unmatched in terms of efficiency. With green technology just starting to gain traction in the scientific community, Eksigent seized the moment and began promotingthe system’s solvent-savings and reduced cost-of-ownership through the new campaign: “Smaller + Faster + Greener = Eksigent”

Eksigent Technologies, Inc.
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