DDN: Infographics galore

DDN: Infographics galore

November 8, 2013

THE OBJECTIVE: DDN, a leading news outlet in the pharma/biotech space, is challenged to better position it’s readership against the competition to increase advertising revenue.

THE CHALLENGE: Media outlets do not describe or quantify their consumers in a consistent manner, so an apples-to-apples comparison is fraught with difficulty.  

THE RESULT: MOD.LS produced an infographics-based campaign that clearly describes DDN’s audience demographics supported by a strong call to action for lead generation.

Strategy, creative, graphic design, HTML email design, landing page design, infographics, copywriting