Commonwealth: brand ID

Commonwealth: brand ID

February 7, 2014

THE OBJECTIVE: Develop corporate brand identity, website, tradeshow presence, and new collateral system for a collection of previously independent companies brought together through a series of mergers and joint ventures.

THE CHALLENGE: Create a cohesive and compelling corporate umbrella identity while sustaining the unique brand equity of 5 business units — all within a very tight deadline with a very limited budget.

THE RESULT: MOD.LS accomplishes the design of a new company logo, umbrella website, tradeshow booth graphics for the corporate entity while building a new company-wide collateral system just in time for a joint venture announcement and key tradeshows.

Commonweatlh Biotechnologies, Inc.
Strategy, graphic design, web design, project management