THE OBJECTIVE: Develop unique marketing materials that effectively showcase a key division’s core asset as a service company—its people.
THE CHALLENGE: Need material fast but limited resources are available to support this effort, both in terms of marketing staff and budget.
THE RESULT: An on-site candid photography session with a journalistic approach was accomplished without the use of a professional photographer and the associated fees/royalties. Then an artistic treatment was applied to images on the promotional materials, making the overall look & feel completely “ownable” without employing stock imagery that is much over-used in the industry. A strong style guide, using a color-coded system and banner bars, enable consistency across business units while maintaining a cohesive overall division design.