Agilent: Entering life sciences

Agilent: Entering life sciences

February 6, 2014

THE OBJECTIVE: Lead Agilent’s marketing communications efforts to penetrate the life sciences marketplace with applications-based solutions stories.

THE CHALLENGE: Well-entrenched in chemical analysis market but virtually unheard of in life sciences, Agilent’s new biz unit operates in a start-up mode with limited applications, sales and marketing resources within a complex, matrixed organization. The mandate to penetrate this market quickly is of primary concern.

THE RESULT: The fledgling team introduced a powerful DNA microarray platform, an expanded portfolio of 
LC/MS instrumentation and software for proteomics/metabolomics, and an extensive bioinformatics software platform. In twelve months, the new division generated 18% of Agilent’s revenues totaling more than $1B  and increased it’s presence in the academic and research markets by 50% year-over-year.

Agilent Technologies, Inc.
Strategy, planning, team management, project management, budget management, creative, deployment