Clients & employers

FRUITFUL COLLABORATIONS.

Clients and employers of Bridget Fenker, founder of MOD.LS.

CLIENTS
EMPLOYERS
BD Biosciences
MARCOM MANAGEMENT & CREATIVE

Key Accomplishments: Acted as virtual Director of Marketing Communications to introduce a single cell genomics instrument. Proposed marcom strategy, tactics and timeline, while leading the development of launch creative and assets.

.

Molecular Sensing
FULL MARCOM SERVICES

Key Accomplishments: Launched this start-up in a hurry with new logo, identity, website, print and online ads, brochure, and tradeshow presence. Continue to provide ongoing support as outsourced Marcom Director to help take this company from startup to mainstream with full service support from branding and identity, to strategic communications planning and lead generation.

Parabase Genomics
MARCOM SERVICES

KEY ACCOMPLISHMENTS: Support a hot startup on the forefront of next generation neonatal diagnostics and newborn confirmatory testing with a revitalized brand identity, compelling collateral, exhibition support, and targeted outbound communications activities.

Wasatch Microfluidics
FULL MARCOM SERVICES

KEY ACCOMPLISHMENTS: Promote this emerging company’s breakthrough array-based SPR technology with an exciting, new corporate identity, comprehensive website, iconic imagery and graphics, informative and attractive collateral, along with conference graphics, materials, and giveaways.

Singulex
MARCOM SERVICES

KEY ACCOMPLISHMENTS: Expand the market acceptance of Singulex‘s single molecule counting technology for scientific discovery with stop-on messaging, iconic graphics, informative collateral, standout print and online advertising, and exhibition support materials.

Thermo Fisher Scientific
MICROSITE DEVELOPMENT & LEAD GENERATION

Key Accomplishments: Led the design and development of applications, science, and community-rich microsite for Orbitrap line of mass spectrometers.

QuantaLife
COMPANY/PRODUCT LAUNCH & ROADSHOW

Key Accomplishments: Produced a virtual version of a nationwide roadshow to support the introduction of a third generation PCR technology that quantifies DNA molecules by droplet digital PCR.

Personalis
LAUNCH AT ASHG

Key Accomplishments: In just a few weeks, helped to organize presence at high profile industry exhibit including new booth property, collateral, high-end premiums, scientific posters, and preshow promotion.

Varian/Agilent
AWARENESS & LEAD GENERATION CONTEST

Key Accomplishments: Developed and deployed a multi-tiered world-wide awareness and lead generation program that features three applications-specific microsites with travel grant contests.

Drug Discovery News
POSITIONING & LEAD GENERATION

Key Accomplishments: Clearly differentiate ddn’s offerings in the marktplace, develop compelling sales tools, and drive lead generation programs to increase advertising revenues.

Asuragen
MARCOM SERVICES

Key Accomplishments: New graphic design platform, collateral templates, literature system and online marketing assets to promote molecular diagnostics and pharmacogenomic services.

Eksigent Technologies/AB Sciex
INTEGRATED MARKETING COMMUNICATIONS

Key Accomplishments: Full service marcom support from strategy to deployment to ROI measurement for next generation nano and HT HPLC systems targeting proteomics and drug development applications.

Fluxion
PRODUCT LAUNCH & BRAND ID

Key Accomplishments: Designed new product identity and launch materials for ISOFlux products including concept icon, literature system, tradeshow graphics, rolling PowerPoint, and pre-show promotions.

Bioinquire
BRANDING & WEBSITE

Key Accomplishments: Designed a new brand identity, exhibit materials, and collateral system for fast-growing bioinformatics company.

Rainin/Mettler Toldeo
NEW PRODUCT INTRODUCTIONS

Key Accomplishments: Supported the launch of new pipette and laboratory supply products from product positioning to collateral.

Natrix Separations
BRAND ID & WEBSITE DEVELOPMENT

Key Accomplishments: Established a new company brand identity and corporate website based on unique resin technology platform.

OmniComm Systems
 

POSITIONING & BRANDING

Key Accomplishments: Created new company identity and developed market positioning to enhance brand awareness and increase sales revenues for the e-clinical suite of web-based solutions for the clinical trial process.

Commonwealth Biotechnologies
BRANDING & WEBSITE

Key Accomplishments: Created a cohesive and compelling corporate umbrella identity while sustaining the unique brand equity of five business units while producing a new corporate website, tradeshow presence, and new collateral system.

Eksigent Technologies
INTEGRATED MARKETING COMMUNICATIONS

Key Accomplishments: Director of Marketing Communications for next generation nano and HT HPLC systems targeting proteomics and drug development applications.

Agilent Technologies
INTEGRATED MARKETING COMMUNICATIONS

Key Accomplishments: Charged with developing strategic marcom programs for emerging technologies in newly-formed Integrated Biology Solutions Unit. Spearheaded a highly successful peer-to-peer marketing campaign for the DNA microarray platform and collaborated with a worldwide team on the portfolio introduction of LC/MS instrumentation, the largest launch in Agilent’s history.

Ciphergen Biosystems
INTEGRATED MARKETING COMMUNICATIONS

Key Accomplishments: As Director of Marcom, launched the disruptive ProteinChip technology to biologists by completely redesigning the company core identity and developing  marketing programs/materials for the company’s revolutionary biomarker assay system.

Applied Biosystems
FIELD & INTERNATIONAL MARKETING PROGRAMS

Key Accomplishments: Supported the sales force with powerful field marketing programs, produced ten highly successful live and virtual road shows, re-engineered the company’s tradeshow program, and built the infrastructure to support 100+ marketing professionals in a dozen countries creating materials in many languages.