Key Accomplishments: Acted as virtual Director of Marketing Communications to introduce a single cell genomics instrument. Proposed marcom strategy, tactics and timeline, while leading the development of launch creative and assets.
Key Accomplishments: Launched this start-up in a hurry with new logo, identity, website, print and online ads, brochure, and tradeshow presence. Continue to provide ongoing support as outsourced Marcom Director to help take this company from startup to mainstream with full service support from branding and identity, to strategic communications planning and lead generation.
KEY ACCOMPLISHMENTS: Support a hot startup on the forefront of next generation neonatal diagnostics and newborn confirmatory testing with a revitalized brand identity, compelling collateral, exhibition support, and targeted outbound communications activities.
KEY ACCOMPLISHMENTS: Promote this emerging company’s breakthrough array-based SPR technology with an exciting, new corporate identity, comprehensive website, iconic imagery and graphics, informative and attractive collateral, along with conference graphics, materials, and giveaways.
KEY ACCOMPLISHMENTS: Expand the market acceptance of Singulex‘s single molecule counting technology for scientific discovery with stop-on messaging, iconic graphics, informative collateral, standout print and online advertising, and exhibition support materials.
Key Accomplishments: Led the design and development of applications, science, and community-rich microsite for Orbitrap line of mass spectrometers.
Key Accomplishments: Produced a virtual version of a nationwide roadshow to support the introduction of a third generation PCR technology that quantifies DNA molecules by droplet digital PCR.
Key Accomplishments: In just a few weeks, helped to organize presence at high profile industry exhibit including new booth property, collateral, high-end premiums, scientific posters, and preshow promotion.
Key Accomplishments: Developed and deployed a multi-tiered world-wide awareness and lead generation program that features three applications-specific microsites with travel grant contests.
Key Accomplishments: Clearly differentiate ddn’s offerings in the marktplace, develop compelling sales tools, and drive lead generation programs to increase advertising revenues.
Key Accomplishments: New graphic design platform, collateral templates, literature system and online marketing assets to promote molecular diagnostics and pharmacogenomic services.
Key Accomplishments: Full service marcom support from strategy to deployment to ROI measurement for next generation nano and HT HPLC systems targeting proteomics and drug development applications.
Key Accomplishments: Designed new product identity and launch materials for ISOFlux products including concept icon, literature system, tradeshow graphics, rolling PowerPoint, and pre-show promotions.
Key Accomplishments: Designed a new brand identity, exhibit materials, and collateral system for fast-growing bioinformatics company.
Key Accomplishments: Supported the launch of new pipette and laboratory supply products from product positioning to collateral.
Key Accomplishments: Established a new company brand identity and corporate website based on unique resin technology platform.
POSITIONING & BRANDING
Key Accomplishments: Created new company identity and developed market positioning to enhance brand awareness and increase sales revenues for the e-clinical suite of web-based solutions for the clinical trial process.
Key Accomplishments: Created a cohesive and compelling corporate umbrella identity while sustaining the unique brand equity of five business units while producing a new corporate website, tradeshow presence, and new collateral system.
Key Accomplishments: Director of Marketing Communications for next generation nano and HT HPLC systems targeting proteomics and drug development applications.
Key Accomplishments: Charged with developing strategic marcom programs for emerging technologies in newly-formed Integrated Biology Solutions Unit. Spearheaded a highly successful peer-to-peer marketing campaign for the DNA microarray platform and collaborated with a worldwide team on the portfolio introduction of LC/MS instrumentation, the largest launch in Agilent’s history.
Key Accomplishments: As Director of Marcom, launched the disruptive ProteinChip technology to biologists by completely redesigning the company core identity and developing marketing programs/materials for the company’s revolutionary biomarker assay system.
Key Accomplishments: Supported the sales force with powerful field marketing programs, produced ten highly successful live and virtual road shows, re-engineered the company’s tradeshow program, and built the infrastructure to support 100+ marketing professionals in a dozen countries creating materials in many languages.